Recycling has its own version of alphabet soup describing aspects of the industry with initials that are a mystery to many.
A recent webinar ‘Developing and Implementing Effective Recycling/Waste Diversion Promotion & Education Strategies’ introduced me to a new one: P and E; Promotion and Education.
There is always something to learn about getting the message out.
The guest speaker stated that how people get their information is very importance for effective promotion and education.
It has a lot to do with age.
The Boomers born after World War II are most likely to go to traditional paper and other media. Gen Xer’s (40 – 50 years) use a mix of media. They like short sound bites, Google and feedback. Millennials (early 20’s – late 30’s) who grew up with recycling and the internet, prefer digital instant information that is positive fun and engaging with little reading.
This means that many kinds of P and E are important.
In the early days, the recycling program provided information about what is recyclable and how to do it using fliers and posters. Pictures of recyclables were cut out from resources provided by recycling organizations and pasted to a page that was photocopied.
A lot has changed. Now, pictures are cut, pasted and printed electronically.
P and E is also provided by a road sign, a newspaper column, radio messages, a website, a Facebook group and a booth at the Leisure Show.
Recently, the traditional way of providing information through a mass mailing of fliers was done to provide a handy reference when questions arise.
Many are finding it useful. Some have already been recycled.
Next P and E task: learning to use Instagram.